In addition to the Monster Hitman energy shooter, two additional SKUs will be available , being Lobo and Sniper. During last week’s conference call, Rodney Sacks (CEO) made the following comments regarding Monster Hitman:
“We are continuing with the rollout of Monster Hitman energy shooters in 3 ounce containers. We are in the process of launching two additional shooters in the same size containers. We have been successful in securing a number of retail listings for Hitman… An extensive launch of Hitman through the Coca-Cola bottlers is planned for March and April 2009. Gross sales of Hitman energy shooters in the fourth quarter were $10.9 million.”
Advertisement
What are the estimates for the Energy Shots Market size (USD values and CAGR as of 2010)? How does this play out for US, EU and BRIC? I have some information around psychological differences affecting consumption patterns for the energy shots across BRICs,so any data on the market sizes would prove helpful to validate.